Equestrianism what?

What is equestrianism and how is it related to fashion?

ok la... more like this:



Equestrianism refers to the skill of riding or driving horses. This broad description includes both use of horses for practical, working purposes as well as recreational activities and competitive sports.ok. So?

Look at how it have influenced so many brands today.

the Hermès horse had a flat horseshoe

My guess is that horse riding (for competition) has always been an expensive sport reserved mainly for the rich. As such, it conjures an image of the good life. The upper crust of the society who, most of the time, dresses impeccably. Thus the whole luxe image come into fruition.
If you know the true reason, do let me know.

On another note, here is another horse related brand logo.

carrot drawn horse. terrible discipline