Check out part 1 or 4 of the new Dior campaign. Lady Noire.Times have changed and even old reputable brands know that they must embrace change. A video campaign? A Twitter account that reveals one clue a day about the short film?
Directed by Olivier Dahan and stars Marion Cotillard, The Lady Noire Affair is a tribute to the elegant heroines in Hitchcock movies. you know, those lady with the impeccable makeup, frail as a rose but deadly as the swine flu itself.
LOL at the part where the dude said
'empty the bag'
and the lady whipped out THE ENTIRE DIOR 2009 ACCESSORIES COLLECTION.
I'd personally recommend a strip search. You can add more sex to the film and maybe add in THE DIOR 2009 LINGERIE COLLECTION as well. Hey, might as well go crazy and milk the cash cow to the max. Milk, cow... geddit?
In case you missed the fact that they did it in Paris (tres chic!), they went up the Effifel. C'mon, if you are running away from someone, you don't climb a tower.
But end of the day, it is an advertising stunt that will draw attention and is beautifully implemented. You're not paying for it too. Bravo!
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