Ad campaign that shows you how fuel efficient the new Audi is. But fuel efficient continental cars to me are like...... a girl who announces that she have enough shoes.
It just doesn't happen.
But still, the ad is nice though.
In the local context, I feel that the ad have missed the mark. People don't go for the audi because they want fuel efficient cars. They want an audi because Merc feels too uncle, BMW are too common, they don't wanna be too special and go Alpha Romeo but still want an expensive continental car. Maybe the ad should go something like this...
Zouk. Audi drives by and leaves. Everyone stopped. And water marks emerges on everybody's crotch. Then it turns to a blank page that says 'awesome'.
Winner!
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