Coach is on sale

Coach is on sale.

This might sound strange but would you like a brand that goes on sale?

come. we cheapen our brand for you.

In my opinion, a luxury brand should NEVER go on sale. Granted Coach is not a top brand like LV, Prada or Bottega Venetta. Putting your items on sale only cheapen you brand. And for 'branded' labels, ain't the brand EVERYTHING? How else does Prada and Longchamp sell you polyester totes for hundreds of dollars? How do you justify canvas LV wallets going for that kind of price?

By putting items on sales, you increase sales on the short term. The streets will be flooded with young girls who just started working and want something with lotsa logos on it. Is that the image you want for your brand in the long term? These same girls will ditch your brand when they move on up. To where? To the brands that will never go on sale!

Instead of coming up (and phasing out) with new designs, why not focus on a few classic ones and make them stand out as your brand's unique product. If you don't, you end up with lodes of different products with your name on it but not one that people can name. We got your LV Speedy, Fendi Spybag, Chanel 2.55 and Hermès Birkin for example. Name a Coach IT bag. Hell, even Longchamp and agnès b. have their enduring pliage and voyage collection.I have a bone to pick with them but that's another post for another day.

You go to Longchamp and you see a huge wall of polyester bags in every possible colour. But at least we can still put a name on 'em.

if the koreans wanna bootleg your bag,

your bag is a success

Even if they wanna bootleg Coach, they don't have a specific design to bootleg.

Putting items on sales bring about long term decline in sales. Not only does your luxury product now appear cheap due to oversupply. The brand is also greatly weakened.

Secondly, why would I want to buy this product now when I can just wait for the next sale? Wait a minute... why would I want your product which I pay good money for the brand? Eventually due to the abovementioned reasons, the brand will lose it's prestige. What will it reduce to? You don't want to try to capture the lower rung of the luxury market. Sooner or later, you will be made irrelevant.

Controlling the price is great because when making the decision to buy a branded good, consumers should be in a state of impulse. Is it wise to put the question of 'when' to handbrake the impulse? 'Should I buy it now?' should not be there. For LV, they increase the price almost (or is it always?) single year. The question becomes an answer: I should buy it now. It is only going to be more expensive tomorrow. LV for the win!

LV! LV!

They paid top dollars for em. Look how happy they are.

Look at the logo. It says Coach leatherware. When you think Coach, do you think leather? Coach may have started with leather (you know, the whole coach saddle thing) but they have a good few decades to change their image. If your leather products are not cutting it and surprisingly the fabric ones are, drop the 'leather' mindset of the brand and work on what people think your brand is about. C'mon don't try to fight your Hermès and Bottega on their battleground. Challenge Beckam to chess. Don't play soccer with him. Poloroid came out with digital cameras and got owned. Why?

Play on the EST 1941 part to up the heritage mystique vibes. Not alot of companies can say they went through WWII.

Lastly why do you have to phase out the single design which I thought was nice? The hobo was your best bet at stardom dum dum! We don't see other brand that have nice fabric hobos that look like a stitched up hybrid of a football and a cossiant. They have something good going on there and they phased it out?! It could be Coach's lucky break at getting an IT bag. A chance at getting a mindshare of the consumers. Lucky we got ours.

It was a good run fellas, but now we have to end this and go on to spend more time and money to design more forgettable bags.

You sure bout that?

Oh. When you think of hobo, you think of Coach? Well, we don't sell them no more.

I am confused. Is this a brand's way of living dangerously? Suicidal? Does it make the brand sexy?