While other brands got their monograms and patterns, this brand got the intrecciato.The valuable trademark that Botteha Veneta built for themselves came as an innovation. A solution to a problem. Here is how it came about.
The technique was created by Bottega Veneta in the late 1960’s. Historically, the Veneto region specialized in producing ready-to-wear, not accessories. When Bottega Veneta began manufacturing, the sewing machines in the workshops were designed to work with cloth not leather. The artisans had to use super fine leather to get under the needle. The leather they used was then woven into the intrecciato pattern to make the material stronger and more durable for accessories.
"The pattern is at the heart of the product but by no means defines or limits what we do." So says the Bottega people. We really don't mind if you did everything in weaving leather.
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